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the development, improvement, and
refinement of the originality,
individuality, identity, and personality of
a given people.
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Southwest Airlines is an Equal Opportunity Employer.

Qualified applicants will receive consideration for employment and will not be discriminated against on basis of disability, veteran status, sexual orientation, gender identity, or other legally protected status.

Star of the Month
Simon Cheung,
Customer Service Agent 

After 23 years in the airline industry, Simon Cheung says his favorite part of the job is still the satisfaction of helping others get to their destination. When he started as a Customer Service Agent, his Fun-LUVing Attitude and Servant’s Heart immediately distinguished him as a Leader. Whether he’s playing detective to locate a lost item or helping a Customer get the best fare, Simon always delivers outstanding Hospitality. Outside of his work at San Diego International Airport, he volunteers as often as he can and recently participated in a Walk for Water in Mission Beach. We’re proud to recognize an individual who works tirelessly to put smiles on our Customers’ and Employees’ faces!

— Megan Jenkins, Communications & Outreach

Read more about Simon

Our Purpose: Connect people to what’s important in their lives through friendly, reliable, and low-cost air travel.

Our Vision: To be the world's most loved, most efficient, and most profitable airline.


How I Show Up


  • Have a strong work ethic
  • Take initiative
  • Be accountable


  • Act like an owner
  • Choose to do right
  • Be courageous


  • Don’t take yourself too seriously
  • Keep perspective
  • Don’t be a jerk



How We Treat Each Other


  • Practice civility
  • Embrace Team over self
  • Be inclusive


  • Speak up
  • Be transparent
  • Tell the truth

Service with LUV

  • Practice Hospitality
  • Live by The Golden Rule
  • Don't be rude



How Southwest Succeeds


  • Don’t make the easy hard
  • Keep costs low
  • Stay agile


  • Be safe
  • Be focused
  • Be reliable


  • Get results
  • Win the right way
  • Kick tail


At Southwest Airlines, it’s always been about heart. It’s about connecting People and championing communities because distance shouldn’t keep us from being neighbors. Whether in the air or on the ground, we believe community is more than a place - it’s at the heart of what brings us together. Learn more about Southwest Citizenship. To read more about how Southwest is doing its part to be a good citizen, read our One Report™.

Check out videos of how our People Live the Southwest Way and to see our values come to life.