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Southwest Airlines One Report 2011
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Cautionary Statement Regarding Forward-Looking Statements

Statement of Reconciliation of Non-GAAP Financial Measures to GAAP Financial Measures

Online Annual Report Design
and Web Development by
Curran & Connors, Inc.

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We're proud to be an industry-leading airline.

We’re proud to be one of the world’s most admired companies for our commitment to our Performance, our People, and our Planet.

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All listed awards were received in 2011 unless otherwise noted.

Industry-Leading Airline

One of the World’s Most Admired Companies, #3 among airlines, #4 among all industries
FORTUNE

EquiTrend® Airline Brand of the Year
Harris Poll

People’s Choice Stevie Award Winner for Company of the Year in Transportation
International Business Awards

One of the Better Investing Top 100 Companies
Better Investing

Top-Ranked Airline1
Airline Quality Rating

One of the World’s Ten Safest Airlines
Air Transport Rating Agency

Best Airline
Columbus (Ohio) C.E.O. magazine

President’s Award
Downtown Denver Partnership

Top 10 Corporate Blogs, #8
Ragan.com’s Mark Schaeffer

Domestic Carrier of the Year for Cargo
Airforwarders Association

Air Cargo Excellence, up to 199,000 tons category, #1
Air Cargo World

Quest for Quality Excellence in Air Cargo Award
Logistics Management magazine

Domestic Airline of the Year for Cargo
Express Delivery & Logistics Association

Best Practices in Supplier Diversity
Dallas/Fort Worth Minority Business Council

Green Leader

Airline Environmental Rankings, #1 in North America, #4 in the World
GREENHORIZON Aviation

Top Airline Score on Commitment to Fighting Global Warming
ClimateCounts.org

FORTUNE 500 Green Power Partners, #372
U.S. Environmental Protection Agency

Green Rankings of the 500 Largest Publicly Traded Companies in the U.S., #282
Newsweek

Annual Report Winner for the 2009 Southwest Airlines One Report™, Corporate Social Responsibility Awards
PR News

Clean Air Campaign Gold-Level Partner1
Georgia Department of Transportation

Partnership for a Sustainable Georgia Bronze-Level Partner1
Georgia Department of National Resources

Most Admired Companies Green Star, Marilee McInnis
FORTUNE

Positively Outrageous Customer Service

Airline Customer Satisfaction Leader
Consumer Reports

Airline Customer Satisfaction, #1
American Customer Satisfaction Index

Customer Service Champion
J.D. Powers

Best Online Customer Experience in Travel: Airlines
Keynote Competitive Research

Reward Seat Availability, #1 in the U.S., #2 globally
IdeaWorksCompany.com

Top Ten Customer Service Companies, Customer Service Hall of Fame, #6
MSN Money

Web Experience Ratings, #7 out of 119
Forgiveness Ratings, #9 out of 143
Customer Service Ratings, #13 out of 129
Trust Ratings, #19 out of 143
Loyalty Ratings, #19 out of 143
Experience Ratings, #30 out of 143
Temkin Group

One of the Best Places to Work

Top 30 401(k) Plans for Southwest Airlines Pilots’ Retirement Savings Plan, #1
Brightscope.com

One of the Top 50 Best Places to Work, #2 in 2011 and #17 in 2012
Glassdoor.com

One of the 60 Best Companies for Diversity
Hispanic Business Magazine

One of the Top 100 Military-Friendly Employers, #76 in 2011 and #80 in 2012
G.I. Jobs magazine

Respected in the Community

Sponsor of Year
African American Women’s Leadership Network Institute

President’s Award
National Association of Latino Elected and Appointed Officials

Diversity Communications Winner for Join the Conversation: Southwest Airlines First Diversity Summit
PR News

Influencer Communications, Community Affairs & Grassroots’ Quarterly
Newsletter, Mosaic, Platinum PR Awards, Honorable Mention
PR News

Social Corporate Responsibility Award for Nonprofit/Corporate Partnerships,
Honorable Mention for Medical Transportation Grant Program
PR News

1 AirTran award.
2 The U.S. Environmental Protection Agency FORTUNE 500 Green Power Partnership rankings are updated quarterly. Southwest Airlines ranked 37th as of Oct. 5, 2011.