Submit
Southwest Airlines One Report 2011
  • Performance >>
  • People >>
  • Planet >>
  • Gary’s Message >>
  • GRI & CDP >>
  • By the Numbers >>
  • Corporate Governance >>
  • 30,000-Foot View >>
  • Build Your Own Report >>

Cautionary Statement Regarding Forward-Looking Statements

Statement of Reconciliation of Non-GAAP Financial Measures to GAAP Financial Measures

Online Annual Report Design
and Web Development by
Curran & Connors, Inc.

  • Overview
  • Past Performance
  • 2011 Performance
  • Future Performance Initiatives
  • Financial Management Approach

Related Links:
  • Fuel Hedging
  • Market Share
  • 2011 Form 10-K external link
  • Investor Relations external link
  • Financial Information external link
  • Awards & Accolades
  • Customer Surveys
  • Past One Reports external link
 
The year 2011 marked our 39th consecutive year of profitability.

“We had a strong revenue Performance in 2011.”
– Gary C. Kelly,
Chairman of the Board, President, and Chief Executive Officer,
Southwest Airlines


Our Performance in 2011 marked our 39th consecutive year of profitability. Staying true to our Customer Service commitment in 2011, we once again earned the leading U.S. Department of Transportation Customer Satisfaction ranking. We also achieved a record load factor, grew our domestic market share, and maintained our distinction as the largest domestic airline.1 Through continued revenue management, network optimization, and ongoing revenue initiatives such as Business Select, All New Rapid Rewards®, and EarlyBird Check-In™, we grew our unit revenues by 5.6 percent. Our outstanding revenue Performance helped blunt soaring jet fuel prices, but ultimately, fuel drove the year-over-year decline in earnings. With fuel costs accounting for 37.7 percent of our operating expenses in 2011, we continue our focus on our cost Performance—primarily on improving productivity and eliminating waste. In addition, we continue to implement fuel conservation measures and manage our fuel hedging program. Despite the 2011 decline in earnings, we ended the year in a strong financial position. In 2012, we are focused on making progress toward our financial targets and are carefully monitoring our capital spending with a focus on generating free cash flow.C

On May 2, 2011, we acquired AirTran Holdings, Inc., the former parent company of AirTran Airways, Inc., for a combination of cash and Southwest Airlines’ common stock. In the Performance section, Southwest Airlines data includes the May 2, 2011, through Dec. 31, 2011, results for AirTran, unless otherwise stated. Data presented also includes the impact of purchase accounting as of May 2, 2011, where applicable.

CONSOLIDATED HIGHLIGHTS

dollars in millions, except per share amounts (GAAP)2

  2011 2010 Change
Operating revenues $15,658 $12,104 29.4%
Operating expenses $14,965 $11,116 34.6%
Operating income $693 $988 (29.9)%
Operating margin 4.4% 8.2% (3.8) pts.
Net income $178 $459 (61.2)%
Net margin 1.1% 3.8% (2.7) pts.
Net income per share, basic $0.23 $0.62 (62.9)%
Net income per share, diluted $0.23 $0.61 (62.3)%
Stockholders’ equity $6,877 $6,237 10.3%
Return on average stockholders’ equity 2.7% 7.9% (5.2) pts.
Stockholders’ equity per common share outstanding $8.90 $8.35 6.6%
Revenue Passengers carried 103,973,759 88,191,322 17.9%
Revenue Passenger miles (RPMs) (000s) 97,582,530 78,046,967 25.0%
Available seat miles (ASMs) (000s) 120,578,736 98,437,092 22.5%
Passenger load factor 80.9% 79.3% 1.6 pts.
Passenger revenue yield per RPM 15.10¢ 14.72¢ 2.6%
Operating revenue yield per ASM 12.99¢ 12.30¢ 5.6%
Operating expenses per ASM 12.41¢ 11.29¢ 9.9%
Aircraft in service at yearend 698 548 27.4%
Fulltime equivalent Employees at yearend 45,392 34,901 30.1%
1 As measured by the number of originating passengers boarded and based on data available from the U.S. Department of Transportation as of Sept. 30, 2011.
2 Compliant with generally accepted accounting principles (GAAP).