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Southwest Airlines One Report 2011
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Cautionary Statement Regarding Forward-Looking Statements

Statement of Reconciliation of Non-GAAP Financial Measures to GAAP Financial Measures

Online Annual Report Design
and Web Development by
Curran & Connors, Inc.

  • Overview
  • Employees
  • Customers
  • Communities
  • Future People Initiatives
  • Social Management Approach

Related Links:
  • The Southwest Difference external link
  • Green Filter
  • Corporate Governance
  • Mission & Vision
  • Awards & Accolades
  • Investing in LUV
 
Our People make Southwest Airlines one of the world's most admired companies.

Our People are our greatest strength and an enduring long-term competitive advantage.


As our greatest asset, our People deliver compassionate, world-class Customer Service; seek out innovative solutions to enhance the Customer Experience; and share their time and efforts to make a positive difference. At Southwest Airlines, our People are passionate and excited to build a more sustainable future of LUV. Our Family of more than 45,000 Employees1 is the heart of our Fun-LUVing Culture. As a best place to work, we put our Employees first and offer them the freedom to pursue good health, create financial security, travel, make a positive difference, learn and grow, create and innovate, work hard and have FUN, and stay connected. Our Customers return to Southwest Airlines not only because we don’t charge for amenities Customers expect to get for free, but because of our People and their dedication to providing a FUN travel experience. Our Customer Service extends to sharing our Servant’s Heart with the communities we serve through our commitment to giving back by volunteering our time and donating tickets and dollars to those in need. With a Warrior Spirit, a Servant’s Heart, and a Fun-LUVing Attitude, we strive to do what’s right by all our stakeholders—including Customers, communities, Shareholders, suppliers, the Planet, and each other. It’s part of Doing the Right Thing—practicing our three passions as one Southwest.

We are in the process of collecting and combining AirTran data with Southwest Airlines data where available and appropriate. Therefore, in the People section, AirTran data is excluded unless otherwise stated.

1 Based on active, full-time equivalent Southwest Airlines and AirTran Employees as of Dec. 31, 2011.